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Why Great Content Starts with the Writer, Not the Brief

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You can give two writers the same brief, and you’ll still get two wildly different results. That’s because great writing doesn’t begin with the topic—it begins with the person behind the keyboard. The way someone sees the subject, phrases a question, builds a moment—that’s where the spark comes from. It’s less about what’s said, more about how it’s felt. That’s the difference betwe... https://elenav.wikievia.com/10589497/writing_isn_t_just_a_skill_it_s_a_personality
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