From The First Viewing Session to Repeat Engagement: Creating a Branded OTT Service for Its Audience A streaming service is often judged by its catalogue, although the viewer's experience extends well beyond the content. They move through account creation, content discovery, programme selection, video playback and the decision to return. https://postgrid-journal123.ampedpages.com/the-benefits-of-knowing-major-ott-platform-70659173